ABOUT
Connor Pritchard is an award-winning director from Aotearoa, New Zealand, currently emerging as one of the most exciting new voices across Australia and New Zealand. Recently named Emerging Director of the Year at both the 2025 AXIS Awards in New Zealand and the 2025 AWARD Awards in Australia, Connor has quickly become recognised for his ability to bring authentic subculture, music-driven energy and premium commercial storytelling into the same frame.
His work sits at the intersection of raw instinct and refined craft. Connor’s career began in the DIY world of music videos, where he built his name through relentless hustle, self-taught filmmaking and collaborations with artists across New Zealand and the global underground scene. That foundation gave him a deep understanding of youth culture, street culture, music and the visual language that actually connects with today’s audience.
Since 2023, Connor has translated that energy into a more sophisticated commercial practice, directing standout work for brands including MINI, Apple, Vodafone, Adidas, HBO, and Health NZ. His films are known for inventive camera language, bold visual concepts, offbeat humour and a strong sense of cultural truth. Whether working with artists, real people, athletes or actors, Connor brings a style that feels alive, current and unmistakably his own.
Connor does not simply borrow from the zeitgeist. He has spent years helping shape it. From music videos and youth culture to polished brand campaigns, his work reflects a new generation of filmmaking across the Tasman: cinematic, strange, funny, emotionally tuned-in and deeply connected to the worlds people are actually living in.
AWARDS
2022
Munich Music Video Awards Best Music Video: Pray For More - Melodownz
2021
The Vision Feast Film Festival Best Music Video: Sundown - SIX60
The Vision Feast Film Festival Best Director: Sundown - SIX60
The Vision Feast Film Festival Best Editing: Sundown - SIX60
Hollywood Blvd Film Festival Best Music Video: Sundown - SIX60
2026
Mumbrella Awards Ad Campaign of the Year: Dirty Old Secrets
Mumbrella Awards Best Creator Strategy: Dirty Old Secrets
AWARD Awards Film (Silver): Dirty Old Secrets
OMA Awards Best Multi-Format Campaign: Dirty Old Secrets
1.4 Awards Shortlisted: Dirty Old Secrets
2025
Axis Awards Emerging Director of the Year
AWARD Awards Emerging Director of the Year
2024
Vision Feast Festival Best Short Film: In The Zone
2023
Pacific Music Awards Best Music Video: Pray For More - Melodownz
IndieX Film Festival Best Microfilm: In The Zone
IndieX Film Festival Best Comedy Short: In The Zone
Boundless Film Festival Best Short Film: 100
Vision Feast Festival Best Music Video: Loot - Melodownz
